about

Jason Suarez

Jason Suarez—recognized globally by his social handle @notafraid2fail is a self-taught photographer, storyteller, and sports marketing strategist with over a decade of experience operating at the center of high-performance sport and street culture.

his portfolio spans the full spectrum of the industry, from documenting the Olympics and leading global brand campaigns to capturing the raw, unscripted energy of underground racing. known for his agility and quick-thinking under pressure, Jason specializes in bringing moments to life through a lens that prioritizes authenticity and cultural resonance. he doesn’t just document events; he identifies the narrative threads that connect iconic brands to their core audiences.

as the co-founder of Long Distance, Jason translates his visual expertise into experiential strategy. through this platform, he builds and produces community-driven experiences that go beyond traditional activations. by fostering genuine brand affinity and leveraging "in real life" (IRL) engagement, he creates spaces where sport and community intersect—ensuring the stories being told are as impactful as the moments themselves.

this site serves as a running archive of that work: a testament to the places, people, and stories that exist between the start line and the broadcast.

info

born and raised new yorker currently based in sunny la. 🌴

selected clients :

nike - apple - lululemon - adidas - puma - under armour - converse - new balance - saucony - reebok - brooks running - trent shelton - camelbak - strava - whoop - maurten - uber eats - the new york times - sports illustrated - espn - jp morgan chase - hilton - levi’s - mr. porter - michelob ultra - tracksmith - nyrr - spotify - ny mets - brady brand - tracktown usa - usa track and field - history channel.

let’s create something together!